How to start an ETSY SHOP Guide was the title of a video that showed up in my youtube news feed. In the past, I have opened an ETSY SHOP, but I was to busy with other stuff. Also, I didn’t take a seat and studied how to start an ETSY SHOP for real. Seeing all these girls being super successful made me wonder. During the lockdown, I could simply give it a good try. So this blog will be a part of a series how to build an ETSY SHOP Guide
Guys you need to know it’s way more work then you think. Simply said, like all the other platforms, it’s not plug and playwork. You need to research, search and motivate yourself to find as much information, texts, keywords as you can. I spend two full days trying to understand the main settings. I will share with you what I have learned how to do it. My store has been open for a total of 4 days, and I am still in full construction.
My advice is to start your shop when you have at least one week. So that you can almost entirely invest that time to set up in this project. Searching, setting up, creating and taking action takes a lot of time. Also, your the statistics its better if you start working consistently on your shop.
How to start an ETSY SHOP Guide:
1. Research what you can make and what you would like to sell and what will sell
It might sound easy, but I ultimately started in the wrong direction. Which made me start a project, that now I want to finish, but I should have started elsewhere. So this is how you can do it. You create your ETSY STORE; it is for free.
The first thing you want to do is connect your account with erank.com. This is the SEO optimiser for ETSY. You might think I don’t have any products yet, your will find them in here. Then you go to the tabled competition. To the top sellers, and you will find a list of all the best selling products in the world, the keywords they use, titles and texts etc. I just figured this out, but it is heaven.
You will search between your category, a type of store you like that competes with your idea. As soon as you found all the secrets you might want to know. It will take some time before you find your style. But it truly gives a sound vision of what is selling. Then steal that idea and make it better; you’re an artist.
2. Let go of the idea that ETSY is the completion of your art practice.
Of course, you have your style, but this is not your portfolio, it is a shop. Your goal has changed from I want to show my art and stand for as an artist. What kind of work can I sell work with my aesthetic signature? You can pick your drawings, photography or graphic works and make something beautiful about it to print. You want to make your customer happy, and you want to make money. I read the book of Abramovic, and even she did work to earn money. It’s okay to want to earn money.
4. Set up the base of your shop
How are you going to call it, did you prepare a banner and a logo. Etsy helps you to find an available name, but the first inspiration should be your decision. Take something that will represent your shop or your art, but something general at the same time or if you are already famous, you can use your name. Using terms in your shop name that are relative to your products, could help to rank higher in SEO.
Then fill in everything that exists, even when it is incomplete, and you will complete it later on. You do not want any stone unturned. It helps your page look to the ETSY bots in better shape and helps you to get more visual.
3. Dropshipping, downloads or originals products
So you have three options if you want to invest your money wisely. You can buy all your products on beforehand, do all the shipping yourself, package them in your from etc. You need to be able to do this, have the money to buy in advance, and the space to stock it. What will you do if that product doesn’t sell? For me, I have already a corner in my house stacked with the art pieces I can’t let go. So for me, that would not be an option.
You can only work with downloads, and I sell my originals and downloads on my shop I often get the question if I buy the file, what will I do with it? How does it work? Just responding to those questions leaves takes up a lot of time. And not necessarily a sale, you want to make it easy for your customer, not complicate life more.
So Dropshipping, there are so many integrations and services that you can use. Who will make that print at that moment that your customer buys a product? So then you get paid, so then you place your order and pay them. This is the most perfect system ever. It is a bit more expensive, but ordering the product at the local print shop costs me ass much as including the shipping price with dropshipping.
I use Printful as dropshipping service – Their customer service is great. The products are of good quality and they let you personalise your items as much as you would want to. It is very flexible easy to work and it works with many platforms. Such as WordPress, Etsy, Amazon and many others. This link will take you to their website.
4. Quality of you designs
Even though make sure your quality is high, you do the things right, and I switched off the automation. To make sure I will check it before. They will ship, label it and make sure the quality is excellent. You can make small printing tests at your printer; you can quickly see if it would be good enough or not. Logically 300 dpi would be suitable.
Then be smart and don’t depend on only one service. Instead, start with one service and when it rolls. Make sure you get a new distribution platform. The thing that I learned at LIDL is that you should never keep all your bets on one platform. If something happens with the company you are working with. You do not want to end up with an empty shop. Be smart.
5. Your product listing and images
Etsy takes $0,20 per listing per 4 months, which is not a lot. But in fact, the numbers run up fast if you don’t sell. These are the costs for not even have done anything. By this link, you will get your first 40 listings for free and I get 40 listings too.
So you want to start creating your products and listings, you can go to ERANK.com and take some help for your setup from the successful stores. Then you go to the keywords search engine. This will give you all keywords that will help you to get in vision with your niche. You probably want to go very fast for the most searched keywords. You can pick some if you don’t find other necessary words. But try not to.
The thing is if you will take ETSY ads, and you have these high ranking keywords. People will click on it without actually wanting your product. They are just scrolling around. Invest in more specific keywords to get more specific potential clients. So your budget will have more value for your money. Also, you won’t make it that easy to the top buy your own. So you will need to spend a lot of money to get them.
6. Quality product pictures – mock ups for free
So I found this site ART board, which is excellent for mockups to create your products. It’s free, significantly organised, bit easier then adobe and has a fantastic tutorial on how to work the system. Get a good first look at your store and add the images that will please you!
7. Build up your store – 1000 listings?
How to start an ETSY shop guide wouldn’t be complete with a nice setup. So you got your 40 listings for free. Then you need to grow as fast as you can to 100 products. After four days, I only have 38 particular art posters. Because I checked what I like or searched for in the past. Not necessarily what my potential client will love.
So the next 40 listings will be created with that information in the back of my mind. They even say you need to grow to a substantial collection of a 1000 products a month. I am not sure about this. I have seen very successful shops with only 300 products. Try and see if the product is working for about four months then delete it/draft it and try something else. Rome wasn’t built in one day; neither will your shop.
8. Check your SEO and modify to get out a nice slick look on your shop – ERANK or MARMELADE
So, in the beginning, you thought you had everything in place. Now you need to take a good look at the result and restart at the points you don’t love. You need to start somewhere and try many things, don’t be afraid to be critical. Setting up shop is a journey towards perfection. Nothing is perfection; to begin, starting is better, try, learn and adapt. Also, you will take a useful review at your SEO in ERANK.com and blur out the kinks.
9. $2000 per month on ETSY
So these girls on youtube, talk all about how to start an Etsy shop guide and how much they sell after their first month. So this is what I understood. If you do all steps above. Have about 100 quality products in your store you will be able to make this money in a month. But these are revenues not the number on the end of the line, product costs and marketing. In reality, they boosted their numbers with ETSY ADS, which is highly suggested by all the ETSY gurus. To get some people to your store.
Also, this was not the first month. The women that talk about this on Youtube all took about four weeks to build their store. Made a small budget on ETSY ads so the search engine will see commute on their profile. At the moment they completed a good base for their store. Have all the SEO in place and products in a good light. They started to earn money. Under the line on average, it was about $500 supplementary income. I just share this with you to sho that it is still a good source of income. But you should not be too harsh on yourself.
10. Stay active
So once you have, let’s say about 500 right quality products in your shop. You can start or perhaps even before that checking. Which products are not selling at all and taking them out of the listing? Regularly update the SEO, because things might change. Put the ads, discounts and promotions in place.
It is like a real shop when the shop is full; you need to clean,dust it out, put stuff in sale, add new etc.—depending on if you are using Dropshipping or not. I guess working on the shop needs less effort then it does in the startup. Create like a system. How much time you will take to make your shop up to date per week and stick to it. Download the application to not miss out on actions that will maintain your shop in excellent condition.
So this was my how to start an ETSY shop guide.
My experiences will be helpful to save you time and wasted energy. So you won’t lose your focus to get a successful ETSY shop. I still would like to say that I am not a professional; it is a summary of my own experiences and my research to start my shop. In fact, I am still in full construction and I am just sharing my journey.
After a good month, as well as the second third and fourth, I will share with you again my experiences. To see how things are moving forward. Also, if it is possible to get a secondary income based on your ETSY Shop.
Welcome on my journey how to start an ETSY Shop guide. Do you have some tips and tricks, share them please below. So we can learn from each other.