My client is owning a startup car shop, specializing in drift, racing, and customizing cars. During our meeting, it became clear that he loves the colour blue and wanted the logo to be only in this colour. Which made the contrast game into a challenge.
I ended creating 3 variations of the same logo. In order to succeed the order. A simple minimalist one, a more complete version with the fumes and a third one with the illustration of a BWM 2 series.